NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms
A marketing campaign that encourages cannabis being a medication has drawn a barrage of complaints and criticisms from individuals. Some have actually also filed formal complaints because of the Advertising guidelines Authority (ASA).
Helius Therapeutics place up billboard adverts that say “Cannabis is medication” after medical cannabis was legalized in the united states the other day. The certified medical cannabis business established its marketing campaign included in its intend to “rebrand” cannabis.
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But, it appears like great deal of individuals are not pleased about this.
Why the complaints?
In accordance with Hilary Souter associated with the ASA, to date, three people had alreadylogged formal complaints regarding the billboards.
She explained that folks are expressing concern within the legality of advertising medical cannabis. Folks are additionally concern that is raising the billboards being visually noticeable to young ones. (más…)